We use words all the time to convey opinions, point of views ... we can all be looking at the same thing but words chosen carefully will generate enthusiasm or shed new light. The brilliant video by Purple Feather UK reminds us that we can use our words wisely or wrongly.
I believe words are to be used to shine clarity at issues and things. My own mantra: TRUTH MUST BE PERSUASIVE.
http://www.youtube.com/watch?v=Hzgzim5m7oU&
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