Helping women fight back!! Many women will identify with the dilemma faced by Farnaz Khan, the brains behind the revolutionary brand of body sculpting shapewear Fit Britches ®.
Her desperation to regain her pre-pregnancy silhouette came to a Bridget Jones-esq showdown when she attended her cousins wedding with a roll of Cling film wrapped tightly around her middle!
Like many harassed working mothers there were not enough hours in Farnaz day for extensive gym workouts and fitness regimes so she decided to research more time friendly ways to tackle weight gain and cellulite brought on by pregnancy and child birth. There was nothing!
Undeterred and ever the entrepreneur, Farnaz decided to dig deeper. Research suggested that a combination of heat and compression was effective for cellulite and inch loss so Farnaz directed her efforts down this route eventually discovering that she could actually infuse fabric with heat properties that would tackle those ‘hard to reach’ places on a day to day basis. After three years of research and product tests Fit Britches ® was born!!
Packaged heat in a pair of body shaping shorts!
Product tests yielded exciting results. Worn for 8 hours a day over 60 days with NO OTHER CHANGES TO LIFESTYLE OR DIET the average cm loss was as follows.
Average loss of waist: from 5 cm to 12 cm
Average loss on hips: from 4 cm to 7 cm
Average loss buttock: from 3 cm to 7 cm
Average loss around the thigh: from 4 cm to 10 cm
What’s more 92% of participants reported Improvements in blood microcirculation flow and of cellular metabolism together with marked improvements in visible cellulite and skin elasticity.
Fit Britches ® has been developed using intelligent technologies in fibre and knitting. The special yarn is the key ingredient, emitting heat when it comes into contact with the skin, but not enough to be noticed by the wearer. ) As a result it improves metabolism, blood flow and in turn leads to stimulating the body's lymphatic draining system to 'melt away' toxins and fat.
Fit Britches ® is an ally for all women who want to look and feel great. The brand mission is to be on the hips and lips of women all over the world. The revolutionary ‘skinny Short’ is launching on December 18th from www.fitbritches.com
Fit Britches is a registered trademark of 8 London.
My background has been in marketing.
No stranger to the benefits of the internet having started Eresponse Media which launched one of the first competition sites in the UK and won a number of awards.
Started a business from scratch with no qualifications or experience but took the plunge when looking for flexible employment as being a mum was a full time job in itself.
Farnaz Khan
Managing Director
8 London (international) Ltd Aka Fit Britches ®
T:+44(0)2035190029
Want to drop a dress size in 60 seconds? Check out http://www.smarturl.it/fitbritchesonline for a chance to win!
Finalist in the National Mumpreneur UK 2012 Award – BEST PRODUCT
Viking Mumpreneur 100 2012 bit.ly/jxeBSZ
WINNER Of The Yorkshire Enterprise & Diversity Awards 2010 - Outstanding Female Entrepreneur of the Year
Finalist Entrepreneur of The Year - GG2 Leadership & Diversity 2010 Awards
Finalist Young Entrepreneur of The Year - Yorkshire Post Business in Excellence Awards 2010
Finalist Asian Women of Achievements - Entrepreneur of The Year 2010 Award
Finalist ABDN Entrepreneur of The Year 2010 Award
See what the press say: http://www.fitbritches.com/pages/press
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